As far back as Xiaomi started its voyage into the cell phone industry, the organization has been breaking records and accomplishing enormous breakthroughs in a limited capacity to focus time. Declaring another accomplishment, Xiaomi CEO Lei Jun affirms that the organization has figured out how to transport 23.16 million cell phones in Q2 2017, a 70 percent expansion from the past quarter, denoting a record high for quarterly cell phone shipments in the organization’s life expectancy. Jun additionally noticed that income in India in the primary portion of the year is up 328 percent year-on-year and Xiaomi is currently the number two brand in the general Indian cell phone showcase.
In remembrance of these turning points, Jun conveyed a letter to his workers denoting every one of the accomplishments the organization has made in the most recent year. He especially expressed that the shipments turning point is especially noteworthy as a result of the declining deals Xiaomi had endured as of late. Discussing India, Jun additionally refered to IDC to emphasize that the Xiaomi Redmi Note 4 has turned into the most astounding delivered cell phone in the nation.
He credited the organization’s income development to Xiaomi’s interests in R&D, changes in item quality and client mind, the dispatch of their in-house chipset – Surge S1, and cell phone dispatches like the Xiaomi Mi 6 and the Xiaomi Mi Max 2. Xiaomi even bragged of applying for 7,071 licenses all around a year ago. Of these licenses, 2,895 were in all actuality, and half of these are worldwide licenses.
Jun additionally guaranteed that a great part of the shipments were a direct result of their double on the web and disconnected procedure that the organization embraced in the current years. It now appreciates 123 Mi Home Stores in China, with 14 all the more opening on July 8. Jun finished the letter with defining an income objective of RMB 100 billion for the year, and another objective to transport 100 million cell phones in 2018. You can read the full letter by Jun to his workers underneath:
Xiaomi accomplishes record high quarterly cell phone shipments
Dear Xiaomi partners,
I was satisfied to declare a leap forward accomplishment at the present cell phone all-hands meeting: we sent 23.16 million cell phones in Q2 2017, an expansion of 70% from the past quarter, denoting a record high for Xiaomi’s quarterly cell phone shipments. This accomplishment connotes a noteworthy enunciation point in our development — following two years of inner recalibration, Xiaomi is at the end of the day leaving on a quick development direction.
This is a genuinely huge point of reference for Xiaomi — to date, no other cell phone organization comprehensively had possessed the capacity to continue development after a decrease in deals. How were we ready to accomplish this?
1. Constantly seeking after mechanical advancement, taking a stab at operational magnificence with clients at our center
In the course of the most recent couple of years, we have reliably expanded our interest in R&D. Today, these speculations are proving to be fruitful. In February, we propelled Surge S1, our exclusive chipset outlined and created in-house, denoting an achievement in our chipset innovation abilities. We have been immovable in our quest for mechanical leaps forward in other cell phone center segments, for example, the camera, screen and battery. In April, we propelled Mi 6 that has an optical zoom double camera setup, which takes outstanding representation shots. In May, we propelled Mi Max 2, which accomplished a fantastic 31-day standby time in a perseverance challenge. These are viable exhibits of our innovative abilities. A year ago, we connected for 7,071 licenses all inclusive; we were conceded 2,895, of which half are global licenses.
Toward the begin of this current year, I additionally by and by initiated a board of trustees to evaluate the nature of our items. After much interior dialogs, we laid out the outline of our activity design and set up a division exclusively centered around item quality. We will likely win through the “iron-clench hand” of value!
Our recuperation takes after a time of mishaps that on the whole connote the most difficult period in our organization history. Cell phone deals diminished as we battled with two occurrences of supply issues, every one hampering our production network for a while. Nonetheless, we could utilize this time as a chance to recalibrate numerous parts of our business. Our Q2 shipment comes about mirror the upgrades we have made in connection to the supply of our items.
2. Overhauling into another retail show, effectively coordinating on the web and disconnected retail
As an Internet organization, online business is at the very center of Xiaomi’s retail procedure. While we keep on improving the client encounter on Mi.com, we likewise profoundly esteem organizations with different stages. Amid the current year’s “618” web based shopping celebration, we positioned number one as far as cell phone deals on JD.com, Tmall, and Suning.
We have made incredible walks in our disconnected nearness as well. Starting at July 7, we have opened 123 Mi Home stores crosswise over China. Each store that we open gets such overpowering gathering that our income per square foot numbers are currently industry-driving. On July 8, we hope to open another 14 stores!
3. Unstable development in our worldwide business because of three years of speculations
Following three years of steadfast interest in our worldwide business, this year has seen Xiaomi pile on progressive wins as our worldwide business crosses the articulation purpose of unstable development.
Our execution in India has been particularly promising—income in the principal half of the year is up 328% year-on-year and we are currently the #2 mark in the general Indian cell phone showcase. Redmi Note 4 has turned into the highestshipped cell phone in the nation, and Xiaomi is currently broadly perceived as a main brand. Somewhere else, we are seeing incredible outcomes in Indonesia, Russia, Ukraine, and various different nations.
Vieing for worldwide piece of the overall industry speaks to the third rush of chance that will shape the Chinese cell phone industry. This takes after the principal wave of urban Chinese cell phone appropriation and the second flood of new cell phone clients from China’s third and fourth-level urban areas. Grabbing this open door denotes the start of Xiaomi’s excursion as an innovation organization on the worldwide stage.
Why were we ready to continue development? The mystery lies in Xiaomi’s plan of action and our esteems!
Xiaomi has demonstrated the flexibility of our plan of action throughout the most recent 7 years, both through our mind boggling development in the good ‘ol days, and our inversion to development after a time of recalibration.
We immovably trust that as long as we keep on befriending our clients, create energizing items with open estimating, and remain consistent with our center estimations of truthfulness and enthusiasm, we will unavoidably win clients and the market!
The present achievement is not a simple accomplishment. We offer our earnest appreciation to the greater part of our Mi Fans for the trust they have put in us throughout the years. We are thankful to our accomplices for their help, and particularly to Xiaomi’s 13,000 workers and families for your commitment.
The cell phone showcase is severely aggressive, and we are just making the primary strides in our trip. With a specific end goal to keep developing, we should keep consistent with our center esteems, and enhance perseveringly. We need to give our designers the opportunity to think outside about the container, and investigate boldly without limits. We set no restriction with regards to development and venture. In the following 12 months, we should procure a huge number of R&D ability for our cell phone business and further support our development capacities.
I told everybody toward the begin of the year that the most troublesome circumstances are behind us. I likewise set an unassuming income objective of RMB 100 billion for the year. I am currently sure we can accomplish this objective. Another part for Xiaomi has quite recently started, thus numerous potential outcomes lie in front of us. Our future is as huge as the heavenly bodies and past.
At long last, how about we simply include another modest objective: to transport 100 million cell phones in 2018!
July 7, 2017