Bots are computer programs that mimic human conversations by using levels of artificial intelligence.
A bot is an algorithm acting on behalf of an individual , business or program that can mimic human conversation.
It was initially created in the 1960 to simulate human conversation for the purpose of entertainment, today chatbots are abundant and offer sophisticated service.
Why should I build a bots?
Messaging platforms are the new browsers ; bots are the new websites. Go to where the users are which is currently on social networks and messaging platforms this is a great apportunity ti connect with your audience in a one on one yet scalable manner.
You can either build one yourself or partner with a few different startups.
They leave in the messaging platforms. You train it with relevant information and products from your brand; it has conversations with consumers on your behalf.
How do the bots vary by messiging platform?
Both the audience, tone and conversation and all different on various messaging platforms. It is important to understand you that which messaging platforms you want to focus on and then build the bot based around your brand and audience.
During the F8 developers congress on 12 april 2016 mark zukerberg ceo of facebook disclosed that he was completely using smart software applications, bots on facebook messenger . according to zukerberg messenger is now bigger enough to embed it in a new ecosystem. Apart from friends and family we can now also use this platforms to have conversations with friends. These so called friends are services that are being offered by businesses in particular. Most of the people were finding it very difficult to conceptualize brand as a friend but the underlying idea is perfectly good and clear . facebook aims to cutting the fruits of the popularity of messaging by allowing bots to be implement on the platforms. The fact is that on a monthly basis more that 900 million people are active on the messenger platform , while on a global scale almost 4 billion people are chatting every day not just via facebook messenger but also via other chat application , such as whatsapp , wechat, line ,skype etc.
From apps to bots:
wheather you call them smart agents , software machines , robot or digital (PA) personal assistances, the break through is we are going from apps to bots. We are going to have software assistants that handle converizations for a short time now this has been known as conversational commerce . as early at 1998 the internet classic cluetrain manifesto pointed out that markets are conversations. In the media we also referred to the rise of the conversations society. Now we are adding a new chapter. Conversations are increasingly run via software . so when the commercial parties are join the prevailing messenger platforms , a new market place or area for business and transactions will emerge..
According to the analyst agency gartner this trend places us in the post app era.
Effect of bot:
Conversational commerce offers opportunities and challenges in four domain. In the IT domain work need should be done on the people fication of the interface and in the economic field the bot butlers are demanding our attention. This struggle have takes place in micro moments, where the consumers intentions are being anticipated at the end of the day conversations do not only take place between organizations and consumers, but they will also extend to the shop floor. In this report we will be elaborate on these five domains.
To start with we , we will outline the general developments in the conversational commerce domain
For example ‘friend is a brand practice as applied by KLM (royal dutch airlines) who were among the first in the region . The example of wechat the four domains mentioned above will be discussed afterwards. We around off the chapter with conclusions and reflections. The latter are no doubt necessary because it does not only friending a brand but also represent a beautiful vista, it is also raises question as to how we can and want to give shape to the future with this new technology.
Why chatbots are so important:
Chatbots are important because
(1) they represent a way for engaging users within their favour apps.
(2) they can replace apps and websites for simple and recurrent tasks.
(3) only chatbots are the direct markiting channel comparable with the email.
(4) they resolutionize the smartphones push communication marketing .
(5) chatbots are the entrance point for advanced data building programs.
(6) users interest in downloading branded apps and these apps is decreasing mobile navigation sometimes is frustrating.
(7) users are accustomed in making google search in a conversational way.
They cannot really understand natural language.
They cannot replace the all the other apps functions.
They could decrease the users research capacity and curiosity.
They will struggle for visibility.
Limitations to chatbots:
Chatbots require a high computational complexity to function efficiently.
Languages have multiple dialects and varying sentence structures that make it difficult for chatbots to properly understand user.
Chatbots have difficult answering abstract questions.
Chatbots cannot easily recognize humor and sarcasm.
Less control over user experience.
Shopping via chat can be a longer process as compare to shopping through catalogue.
Some queries might need human expertise.
The value of conversation:
In the world of markiting we hear a lot about influencers , that seemingly mythical class of plugged in individuals , who serve as taste makers set trends and ultimately guide purchasing decisions for the masses. Perhaps they are fashion icon or sports stars may be they are thoughtleaders or members of the media they are different for each of us but whoever they are clear that a positive word from an influencer gets result.
But there another class of influencer the kind that existed long before social networks and mass media and one whose opinion is far more meaningful than any celebrity . your friends , your family , your coworkers are undoubtedly the most important influencers in your life whether you know or not in our hyper connected , globalized world intimate conversations with those closest to us still have a significant role to play in shaping how we learn about new trends from opinions about current events , or how we choose what to buy.
Eight percent or four percent of consumers say that they either completely or somewhat trust recommendations from friends , colleagues and family about products and services , this kind of trustworthiness is simply unattainable though traditional advertising, but according to adge 30% of U.S online consumers trust ads in print publications and the number are even worse for digital media clearly smart marketers must find new ways to reach consumers that doesnot trigger cynicism and rejection.
this rising generation of consumers value experiences that are quick easy and suit an on the go lifestyle by building commerce opportunities into the platforms where people are already holding conversations you eliminate a significant barrier between the consumer and the brand.
The rise of mobile chat generation:
The exceedingly high degree of trust we place in conversations and word of mouth is no few trend. But while that trust has remained steadfast, the way we converse has undergone massive change in recent years. The rise of the smartphone and it is always connected with world we live in has enable a culture of near constant communications though social networks, text messaging and peer to peer chat networks.
Over the past few years app like facebook messenger, tango , wechat and kik have grown exponentially. These platforms offer quick , easy and oftentime very affordable ways to keep in touch with friends and family and are increasingly becoming the primary communication channel for many consumers . today about 2.6 billion people have signed up for at least one mobile messaging app and , according to a study by the advisory firm activate than number could reach 3.6 billion by 2018. That 90% of the internet connected world.
According to a 2015 report six of the top 10 most apps globally are messaging apps perhaps more importantly. The same study shows that users spend significant amounts of time using these apps , launching them dozens of time each day on average also of note the trend shows few